[DOWNLOAD] "Ferguson's Game Plan: Previously D&a's Boss, Boots Opticians' MD Andy Ferguson Tells David Challinor Why the Brand Which is to Consume the Long-Established Dollond Name is So Special (Interview) (Interview)" by Optometry Today * eBook PDF Kindle ePub Free

eBook details

Title: Ferguson's Game Plan: Previously D&a's Boss, Boots Opticians' MD Andy Ferguson Tells David Challinor Why the Brand Which is to Consume the Long-Established Dollond Name is So Special (Interview) (Interview)
Author : Optometry Today
Release Date : January 18, 2009
Genre: Health & Fitness,Books,Health, Mind & Body,
Pages : * pages
Size : 72 KB

Description

We meet on the outskirts of Alliance Boots' sprawling Nottingham HQ, where Andy Ferguson is being buoyant about the heritage of Boots. He senses great things about the future of Boots Opticians, which is currently rebranding the long-established Dollond & Aitchison chain. However, he was, in his previous role, head of D&A when the merger deal--which effectively signaled the death knell for the longheld Dollond retail name--was finalised. It was a moment, he says, which did cause him to pause.

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